The American Chiropractic Association and a Not Very Circumspect Decision

How about this?

The American Chiropractic Association (ACA), the leading national association for the chiropractic profession, proudly announces its exclusive endorsement of Medic Ice, a topical gel-based analgesic that cools as it soothes aching muscles.

I realize that allied medical professions such as chiropractic often find themselves struggling to gain credibility and respect within the medical community. Does having your premier governing body endorse a patent remedy further this end? If the American Board of Internal Medicine made an announcement like this, we'd go ballistic.