More on Direct to Consumer Advertising
The commenter is obviously a highly motivated consumer of her own health care. She clearly took the time to research the pros and cons of various approaches in her own hip replacement and it seems very likely that she made the correct decision for herself. I congratulate her for having researched the science and the technology that goes into joint replacements. I also congratulate her on her excellent results which appear largely due to her own efforts and sense of responsibility.
I never meant to imply that patients shouldn't be allowed information regarding the diagnosis and treatment of their medical conditions. Patient ownership of their conditions is certainly a welcome consequence of the patient autonomy "movement", a movement that the information revolution has helped facilitate. It's the quality of the information that's out there that I occasionally have problems with.
Bad Penny appears, from her comments, not to have been swayed by direct to consumer advertising of any kind and for that I commend her. Unfortunately, such D2C ads are not geared towards to patients like her. They're directed instead to patients who don't plan on doing the necessary leg work and who will take a far more superficial approach to finding the information they need. The idea is to get patients to badger their physicians and insurance companys' administrators to insist on listing their products as covered benefits.
I believe such advertising adds little to patient health and safety and serves more to confuse than to educate. Again, I welcome patients to investigate medical therapies on their own through the wealth of popular and technical information that is readily available. To my way of thinking, such information does not include direct to consumer advertising.